LEHIGH VALLEY HEALTH NETWORK:
SURGEON STORIES
Challenge
When agency partner Mangos approached us to tell the stories of 10 passionate surgeons from the Lehigh Valley Health Network (LVHN), we jumped at the opportunity. Our only challenge was that we needed to work around the schedules of 10 very busy doctors in only three days.
Approach
With very little interview time and limited time to capture b-roll, we were able to create compelling videos while striking an emotional chord. The success of these mini-documentaries led to creating an additional series of broadcast and social media spots, using the existing content.
Results
When all was said and done, we delivered more than 30 minutes of web, TV and social media content, spread out over 23 different deliverables for broadcast and social media. We’re proud of these stories, grateful to Mangos, and excited for LVHN.
Surgeon Stories
