Collaboration + Trust = Success
In 2016 Breastcancer.org embarked on an ambitious campaign to educate their audience with difficult, but life-saving, information. Increasing the stakes, this information was complicated to understand. At just the right time, BCO chose FreshFly as a trusted partner to help curate this delicate content. Together, we spread awareness and eased anxiety about risk-reducing surgical options for women who’ve tested positive for a high-risk cancer gene mutation.
The result: three raw and compelling patient stories, accompanied by two moving and trustworthy doctor-focused profiles. One of the doctors had an ambitious goal: he wanted to visually demonstrate the process of surgical reconstruction, but in a thoughtful and elegant way that would be comforting to viewers. Our team had the solution. We led a collaboration between an illustrator, who drew the process by hand, and a visual-effects artist, who brought the sketches to life in three dimensions. Finally, the animations were seamlessly integrated into a live-action short film. The results were inspiring!
For BCO these films delivered viewing numbers that exceeded their campaign goals:
25,000+ people reached on Facebook
17,000+ YouTube views
16,000+ campaign page views
The campaign was so successful that BCO, and their funding partner - The Center for Restorative Breast Surgery - decided to re-engage with FreshFly in 2017. This time around the goal was to curate authentic stories of women who’ve undergone breast reconstruction after a breast cancer diagnosis. Again FreshFly delivered five engaging films: three patient short doc-style films and two doctor-themed stories.
The campaign's results were even more impactful this time around.
26,000+ campaign page views
25,000+ YouTube views
16,000+ people reached on Facebook
41,000+ YouTube views
In March 2018 FreshFly won a Silver ADDY award for one of the patient films, Mimi’s Story. This piece advanced to the District awards where it was again recognized with a Silver ADDY. Now it’s being considered for National Recognition.
It has been our privilege and a real joy to partner with Breastcancer.org to showcase these stories in powerful ways and positively impact their community all over the world. We are excited and grateful that BCO and CRBS are continuing the partnership into 2018 and beyond!