Science History Institute

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https://vimeo.com/62700711 Our partnership with the Science History Institute started with the production of Women in Chemistry, a series of eight biographies following the adventures of pioneering women in chemistry.  Direct-to-camera interviews, table-top footage and archival material was brought to life in the edit-room with a fast-paced multi-frame style.

Each episode in the series was unique, and yet each of the women had common threads throughout their stories. When the Science History Institute asked us to merge their episodes into a one hour-long show for PBS, we were delighted.

Women In Chemistry Biographies

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WIC: One-hour Show Extended Trailer

https://vimeo.com/50865969/

 

Scientists You Must Know

The Science History Institute approached us a year later with another fantastic idea to introduce the world to the unfamiliar names behind some very familiar discoveries, a series titled Scientists You Must Know.

With a combination of a direct-to-camera approach on green screen, b-roll, archival footage and personal images, we were able to give each video in the series a consistent look, while maintaining the personality of each individual scientist.

For the series, we produced a one hour show for PBS that was narrated by Ashley Judd, five individual biography stories of the scientists, and teaser videos for each biography used for social media.

SYMK Biographies

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SYMK Biography Teasers

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SYMK: One-hour Show Extended Trailer

https://vimeo.com/116305947

 

 

Longwood Gardens

https://vimeo.com/227480863

Longwood Gardens was seeking to document their largest project in history, a massive three-year, $93 million renovation of the Main Fountain Garden.

We collaborated directly with the Longwood team to produce shoots around the United States, and world.

From drone shots over the palace of Versailles, to capturing rock splitting in a blazing hot quarry, the three-year production had many fun challenges.

We created a library of content from the project, delivering a host of social media and web spots, broadcast commercials and a one-hour documentary that premiered on ABC.

Commercial

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Web Episodes

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Social Media

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Speakman Commercial Campaign

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In early 2016 we partnered with Speakman, to create a comedic series of videos to kick off their For The Love of Water campaign.

The next year, we partnered together to create a series of commercial spots showcasing their products in a variety of settings.

We worked directly with Speakman's team to design a polished and elegant approach while maintaining a humanistic feel.


Commercials

https://vimeo.com/218632564/e07358aa1d [vimeography id="14"]

Web Spots

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2016 Campaign Launch Video

https://vimeo.com/192026403

2016 Campaign Selects

We traveled to multiple locations around the country to create over a dozen social media spots.

The spots consisted of mostly "man-on-street" style interviews with our on-screen talent.

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Lehigh Valley Health Network Surgeon Stories

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https://vimeo.com/119587910

Challenge

When agency partner Mangos approached us to tell the stories of 10 passionate surgeons from the Lehigh Valley Health Network (LVHN), we jumped at the opportunity. Our only challenge was that we needed to work around the schedules of 10 very busy doctors in only three days.

Approach

With very little interview time and limited time to capture b-roll, we were able to create compelling videos while striking an emotional chord. The success of these mini-documentaries led to creating an additional series of broadcast and social media spots, using the existing content.

Results

When all was said and done, we delivered more than 30 minutes of web, TV and social media content, spread out over 23 different deliverables for broadcast and social media. We’re proud of these stories, grateful to Mangos, and excited for LVHN.

National Museum of American Jewish Heritage

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https://vimeo.com/100441333

Challenge

How do we capture the spirit of what baseball has meant to family, to community, to all Americans, and to immigrants who were becoming American? What does it even mean to become American? What was it like to be Jewish growing up in America during the Sandy Koufax era? These questions stimulated us to dig into our own past passion for baseball, for family and for how baseball has been bringing people together for over one hundred years. We were ready to jump in.

The National Museum of American Jewish Heritage (NMAJH) had gained access to MLB insiders, featuring team GMs, Presidents, and Owners at a convention in Florida. They also desired to include some prominent Philadelphians as well as ordinary baseball fans. So as the logistical challenges of production were mounting, there was also the deliverables to wrestle with.

Our client wanted to be on the cutting edge of what an interactive exhibit would provide. They wanted content, and lots of it. With a very finite budget, our client was hoping to satisfy its attendees with a plethora of over 25 videos throughout the exhibit ranging from themed videos, to breakout videos, social media teasers, movie clips and even silent films from the early 1900s.

Approach

So off to Florida we went for a tightly packed two day shoot. We got to spend time with Chicago Cubs owner (and NBA Bulls owner) Jerry Reinsdorf, MLB exec and former great player Joe Torre, NY Mets owner Fred Wilpon, Yankees president Randy Levine, and a host of others.

Knowing that we would have a shoot back in Philly, and we would have to intercut from both shoots, we wanted to have some latitude with how we apply a treatment in post. Also, knowing that our client wanted to both feature the highly recognizable talent, as well as include archival MLB footage, we needed an approach that could achieve both goals.

We shot our subjects against green screen and then were able to give a constant treatment throughout, while allowing the flexibility to alter background color solids to coordinate each video with the themed installation room in which it would play. We were also able to season these videos with incredible archival footage ranging from the early 30s all the way thru present time.

Results

The end result was over 25 diverse deliverables that would play on iPads mounted throughout the exhibit. Because the videos were playing in a museum they all had to comply with national standards of closed captioning.

Leading up the opening of the exhibit, we were also able to provide our client with repurposing the footage we already had for some use on social media. We created over 15 teaser videos that played one a day every day until the exhibit went live.

Lehigh Valley Health Network Surgeon Stories

lehigh-valley-health-network-cas1.jpg

https://vimeo.com/119587910

Challenge

When agency partner Mangos approached us to tell the stories of 10 passionate surgeons from the Lehigh Valley Health Network (LVHN), we jumped at the opportunity. Our only challenge was that we needed to work around the schedules of 10 very busy doctors in only three days.

Approach

With very little interview time and limited time to capture b-roll, we were able to create compelling videos while striking an emotional chord. The success of these mini-documentaries led to creating an additional series of broadcast and social media spots, using the existing content.

Results

When all was said and done, we delivered more than 30 minutes of web, TV and social media content, spread out over 23 different deliverables for broadcast and social media. We’re proud of these stories, grateful to Mangos, and excited for LVHN.

Surgeon Stories

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