“April’s Story” AstraZeneca

To capture a personal and emotional story from a real-life patient, AstraZeneca and the MRM McCann agency turned to director Sean Maher. Sean’s sensitive approach set April and her family at ease, allowing their enjoyment of their daily routine to shine through in this patient profile.

This spot is one of a series of :30 & 1:30 advertisements for AstraZeneca. All the spots efficiently make use of the same footage while highlighting different aspects of April’s experience.